Inside the campaign of Zohran Mamdani, the democratic socialist running for mayor of New York City

New York (CNN) — At a recent Juneteenth festival in Queens, New York State Assemblyman Zohran Mamdani could hardly move a few feet without being swarmed by admirers seeking selfies. The 33-year-old democratic socialist has quickly become a rising star in New York City's mayoral race, captivating younger progressives through viral campaign videos and bold proposals aimed at systemic change.

Mamdani’s momentum stems largely from a growing progressive discontent with former Governor Andrew Cuomo, who is attempting a political comeback via the same mayoral race. One viral campaign video features Mamdani breaking down the city’s ranked-choice voting system in both Hindi and Urdu, humorously comparing Cuomo to a Bollywood villain—a move that resonated deeply with multicultural voters and younger audiences.

Now seen as Cuomo’s leading rival in Tuesday’s upcoming Democratic primary, Mamdani’s surge has sparked unease within the party’s establishment. Critics argue that his policies lean too far to the left, potentially alienating moderate voters and providing ammunition for Republican narratives both locally and nationally. He has also faced scrutiny over his stance and comments on the ongoing Israel-Hamas conflict.

Yet, that criticism was nowhere to be found at Thursday’s Juneteenth celebration. Onstage, Mamdani danced joyfully—if awkwardly—alongside fellow candidates. Later, as he made his way through the park under sweltering heat, he shrugged off the temperature, joking that his wool suit was bearable thanks to his undershirt.

“We’ve seen a campaign that is powered by the hunger of New Yorkers for a new generation of leadership,” Mamdani told CNN.

As the primary looms, Mamdani’s blend of grassroots energy, progressive policies, and viral outreach has turned him into a formidable contender in one of the nation’s most closely watched local races.

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